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Our company was founded in 1929 and comprises 21 entities and over 570 joint ventures and 109 consortia devoted to Multi-Media/Direct Response Marketing. With 1,250 employees, we service 175 of the nation’s leading companies as well as emerging businesses. We partner with 16 offices Nationwide with Top Flight Management.
rewrite of Beryl's 10 points Rules for Marketing (Marketing is making it)
1. You have to market with multimedia 2. You have to apply synergy and leverage to what you do (e.g., $1 has to do $10 worth of work) 3. You must build fear or greed into your message (e.g., fear is loss of opportunity, greed is it is going to make me happier, prettier, etc.) 4. You have to sell customers (you are not selling product or services. You have to create an affinity group -- you have to have a customer hook, a targeted audience, e.g., AARP, Fox Kids Club, QVC Buyers Club,etc.) 5. You have to have funnel vision (look broad out; not through a microscope) 6. You have to test great ideas. You have to crawl, wolk, run. Make all the mistakes in the crawl stage. 7. You must be a contrarian (e.g., go opposite of the world) 8. You must never, ever quit (and never leave good enough alone) 9. You must never bullshit anybody (and by the same token, make someone stop if you don't understand them) 10. You must realize marketing is making it.
For a list of our '57+' Media, please click here. For our Getting Started Marketing Guide, please click here.
We will build a Joint Venture site at our expense
We will create clubs with an advisory board and our incentives Beryl's World of Savings ($50-$500) of grocery coupons, Free Gifts America, etc. for customer retention.
We will give you the Family Guide Seal of Approval for your products and portal.
We will post an advertorial in 12,000 online newspapers.
We will post your banners on 800,000 web sites.
We will do a series of marketing tests of 1 million opt-in emails from our database of 110 million to send customers to the portal.
We can publish your magazine via our Ultimate Magazine Consortium – Mike Puccini.
We will use our unique merchant banking JV for all of our transactions to pay the media and all the JV partners.
We will air your video (netfomercial) on the Internet to market your products via the portal.
We will submit your products to our Ultimate Catalog Consortium (700 catalogs).
We will get your ads to 79 magazines and 1200 weekly newspapers on a P.I. (pay per performance) basis.
We will sell your products via our Ultimate Rep Consortium.
We will get your commercials on our network of 800+ radio stations on a P.I. basis.
We will get your commercials on TV (100 Million Households) on a P.I. basis.
We will create an video animation for you on your portal to promote your products and services FREE for the 1st month!
We will create a business opportunity (biz op) for home based businesses to sell your products around the country.
We will supply thousands of dollars worth of incentives
We will be constantly available to suggest and add momentum to your marketing
