Growth Ideology
Change is inevitable. Growth can be achieved by
applying this concept effectively. In business,
the Management Team is the group that guides
the company through these inescapable changes
with the idea of growth and profit as the desired result.
The Management Team is aware of the "rights" of all
involved. They understand that the "rights" of the
employees is an essential part of the formula for success.
They also know, the right to buy and resell
based on the increased value of the company is
a special privilege one should look forward to
when they participate in this philosophy.
Keep in mind, when faced with problems
view them as opportunities. Redirect those
energies in a positive way.
Use the expertise of the Management Team
by taking profitable risks.
For example, the concept of a Franchise is a viable model
that fits different themes and issues.
The concerns of most business are often quite similar.
The product needs to be marketed to the right audience.
Timing is important.
When to crawl, walk, run, or when to test a new
idea in the marketplace must be properly handled.
The solutions to most business problems are easily
resolved by the Management Team.
They understand how to produce the desired results.
One major problem they face is that people
are always aspiring to
do things they have no practical knowledge of.
Everyone wants an increase in salary and often are
promoted to a job they are unskilled to perform.
To prevent this type of mismanagement,
the Management Team must define objectives
carefully and develop a simple formula
that works.
A good management team knows that every good deal
looks good until you look beneath
the surface into the growth problems.
Our formula for success has built in solutions
for short-term and long-term issues.
FORMULA; GUIDELINES
A formula is most successful when each topic is
addressed separately and then reviewed in its entirety.
Like the pieces of a puzzle,
it is the sum total of the pieces that make
the whole.
The following topics are on the Management Team's checklist
of priorities:
1. Most deals need capital to build a prototype with a small working profit.
2. Each deal needs a location, furniture and equipment.
3. Marketing and how to get it done using the least amount of cash for mistakes.
4. Each step needs testing and then review.
5. The design needs to be put into place on promotional
materials including labels.
6. Additional management and back-up management are needed.
7. Investor financing may again be needed to move the project.
8. Intermittent studies of the project are crucial.
Review and determine if the original plans
are being executed and if new opportunities
might be more lucrative.
9. The sales force needs direction and materials.
10. Services need to be maintained for
customers with a system for reviewing
problems and improving both product and service.
11. Accurate record keeping of parts, supplies
and partial shipments and the break down of bulk purchases is essential.
12. Storage for records, promotional materials
for sales people, trade shows plus larger
purchase amounts to help with the cost savings must be maintained.
13. Possibly a local delivery/purchasing person with transportation will be needed.
14. A staff to handle legal, bookkeeping,
and/or ordering of travel with a system of review.
15. Carry the proper Insurance.
16. Larger storage, showrooms and/or office space.
17. A training room and a training team.
All this comes from the original profit
margins that looked so good in the
beginning. Plus, other items needed for each business.
Each function needs to be charged or there will
be some cost problems later.
Remember that the product needs to be marketed
to the right audience. To do this,
a level of sponsorship may be require.
This may be a limited amount of capital and
may help give your other accounts
an illusion of you being successful.
This is probably the cheapest form of advertising.
Always try to improve the quality of your
product and always compete using an "A" rated
product.
Finally, delegating is important. After your
project is moving along smoothly, delegate
to others. This will free up your time to
take the next step in the process of
inevitable change.
